Town Team Hungerford Limited

Town Team Hungerford Limited

Contact

  • 01488 683206
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10 High Street
Hungerford
Berkshire
RG17 0NL

About Us

Town Team Hungerford is essentially people – individuals who live or work in Hungerford and care about its future whose agreed objective is “Promote Hungerford as a destination for tourism, retail and as a great place to live and work.” We want there to be participation from as many people as possible, so if you have an interest in the improvement and regeneration of Hungerford and would like to be involved, please get in touch.

Early in 2011, an organisation – Hungerford Marketing Group – was formed by the chairman of Hungerford Chamber of Commerce with a view to bringing together the key stakeholders in the town to create dialogue and act as a working party to develop ideas and projects to take forward. At the same time as this a number of individuals joined together to apply for funding as a ‘Portas Pilot’. This was a government initiative to support the regeneration of Britain’s high streets, in response to “The Portas Review” – you can download a copy of that review here: www.maryportas.com The supporting video for the application is here.

There was stiff competition, with over 400 towns applying, and Hungerford was not selected to be a Portas Pilot. All the people involved in the bid though, were keen to continue the initiative regardless. Although Hungerford wasn’t selected as a Portas Pilot we have since been accepted into the Town Team Partner scheme, which gives us access to a wealth of information and support from the Association of Town Centre Managers, plus a grant of £10,000 to get us started.

Following this, Town Team Hungerford was registered as a company limited by guarantee and has representatives on the board and members from Hungerford Chamber of Commerce, Hungerford Town Council, The Town Plan Group, The Town & Manor of Hungerford, our District Councillors along with a number of enthusiastic individuals, and with Richard Benyon MP as patron.

Benchmarking the town

Town Team Hungerford has been meeting regularly since February 2013 and has been sifting through dozens of ideas for projects that could help achieve our objectives, deciding on priorities and setting up project teams. The first major project has been to contract a specialist consultant from Action for Market Towns to undertake a Benchmarking Exercise.

AMT-I, the commercial division of Action for Market Towns, has extensive experience in both project managing and delivering research, evaluation, community development, regeneration and training schedules. One of the main projects delivered by AMT-I is the Town Benchmarking System. Town Benchmarking, established in 2006, provides a comprehensive portrait of the commercial life of towns and involves gathering and analysing data on Key Performance Indicators (KPI’s) within a designated town centre area. Each of the 12 KPI’s has been specifically selected by Town Centre Managers and Research Professionals to ensure that the data collected and collated has the maximum relevance and impact. This is then compared to other towns and a blueprint report is published.

A brand for Hungerford

Right from the start it was realised that the town needed a unique brand to provide a uniform and consistent look to all our marketing efforts. After many weeks of discussion a logo design has been finalised, along with other branding elements such as sub-brands and font usage. Shown here is the overall main brand that has been chosen. Its aim is to provide an easily recognisable logo with a traditional set of colours emphasising our rural heritage, whilst incorporating elements of the old ‘I Love Hungerford’ and a clean, fresh look. A brand guideline is available and is being utilised across all of our marketing collateral.

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