Hungerford Townsite, review and preview
TOWNSITE has become the go-to destination for everything local. Its unique mix of local and visitor information, with the emphasis on promoting and supporting local businesses, has proved to be a winning formula. 2017 looks set to be our best year yet, as we continue to build the TOWNSITE brand by working in collaboration with our commercial partners to extend its reach and engagement on our flagship Hungerford website.
Since our launch in in 2013, we have continually strived to improve the site with more content and features and the figures suggest we are on the right track. The site received 70,000 hits last year but crucially, page views increased by
This year we aim to build and extend our content offering based on the excellent response we saw in 2016
60% - the surest sign that users are lingering on the site and reading more of the topics and features we have been delivering. This year we aim to build and extend our content offering based on the excellent response we saw in 2016.
In October alone, Townsite’s series of Local Food features generated unprecedented numbers, with upwards of 8,000 people reading the content we published. It signalled to us not just that this was a topic people were passionate
about, but that buying trends were changing. Consumers are increasingly moving their food pounds away from the giant supermarkets in favour of quality, local produce from family-run and independent businesses.
TOWNSITE' mission from the very beginning was to champion everything local. so this trend toward smaller, independent businesses was encouraging. To capitalise on this momentum we will be keeping our readers up to the
date with all the latest information about the abundance and diversity of local producers who deliver food of outstanding quality. This will include what's available locally in shops and restaurants, tips and handy information from local chefs and food aficionados and the latest schemes from supporting organisations.
2016 also proved what a romantic lot we are. With Hungerford and the surrounding area being such an idyllic location to tie the knot, we were delighted, but not surprised, to find that over 1500 couples perused our wedding content within weeks of its first publication. With such demand for all things wedding-related we're extending our theme to include local venues, wedding fairs and suppliers within 25 miles of Hungerford. So whether readers are looking for a place to wed, or where to go for photographers, gifts, flowers or hair and make-up, they'll find it on Townsite.
Of course we’ll continue to cover the perennial favourites and special days of the year, including Valentine's Day, Mothering Sunday, Easter and of course Hungerford’s grand finale to the year with the Christmas Lights and Victorian Extravaganza
We love to celebrate local events, so HADCAF, the Hungerford Literary Festival, Food Festival, Christmas lights and the Extravaganza will all be covered in glorious detail with our coverage extending to video and
In this spirit of growth, Townsite will also be launching two major new sections, Property and Jobs.photographs on the day, published image galleries and all the usual previews and reviews of events which draw tens of thousands of readers to the site.
In this spirit of growth, Townsite will also be launching two major new sections, Property and Jobs. The big online property sites will continue to dominate the market but increasingly both buyers and vendors are looking for specialised local knowledge that the national sites simply cannot deliver. Feedback from local businesses also alerted us to the need for help with recruitment. Rather than simply run job ads we will be writing profiles on local companies and recording people's experiences of working in Hungerford to give a fuller, more inviting picture to those jobseekers.
Not forgetting that Townsite is for the whole community, we will continue to honour our pledge to always support local good causes and charitable organisations with free content and promotion of events. We also welcome
comment from our readers if you can't find what you're looking for or have ideas for content. Please contact us with any ideas you may have - it's what keeps the site looking fresh.
And finally, just for fun, we will soon be launching an exclusive serialisation of the hilarious Diary of a Newshound, the thoughts of a mongrel from Northern Ireland as he ponders global issues and current affairs.