Focus on local food
Hungerford may be an insignificant dot on the British map but when it comes to all things edible, don't be fooled by its size; it is a jewel in the crown of British food. Centuries of farming has fed in to an abundance of local food suppliers and high quality produce to meet the growing demand for locally sourced, artisan foodstuffs. As a nation we are tiring of the cheap, mass-produced and often imported fare which lines supermarket shelves. Shopping habits are changing and customers are no longer willing to settle for second best. Fortunately for us in Hungerford, we don't have far to look to find top-of-the-range produce which is fairly priced.
Among the independent traders making their mark are The Black Dog Smokery with their smoked meats and fish, Tutts Clump Cider which makes a tincture unrecognisable to its mass-produced namesake and The Wiltshire Liqueur Company for first-class tipples. Proper bread comes to us courtesy of the Aston Bakery, Gastro Nicks will supply you with anything you could ever want from a deli and Greys Cheese Direct offer over 100 cheeses from small independent producers. These are just the tip of the iceberg. There is a groundswell which is revolutionising eating habits up and down the country and by a twist of geography and good fortune, Hungerford and the surrounding areas are ahead of the pack.